SUMMER’S CALLING: AROUND THE WORLD
Around The World
First Stop: Singapore
To capture the essence and atmosphere of summer within our physical store, we recreated the stunning allure of a wheat field at the window display, evoking the natural beauty associated with the season. Against this picturesque backdrop, the focal point is the magnificent, giant Ida sculptural tote bag, which effortlessly stands out, offering a truly immersive and enchanting visual experience that transports you to the serene ambiance of a golden meadow.
This captivating installation will be displayed at CHARLES & KEITH’s Ngee Ann City mall outlet for an entire month. It will run from June 15th to July 20th.
The Giant Ida Tote Bag
With an impressive width of 158cm and a height of 110cm, the giant Ida tote bag commands attention and leaves a lasting impression. Despite its imposing size, four models bravely took on the challenge of showcasing its magnificence.
Answering summer's call, we orchestrated a captivating store takeover in Phnom Penh, Cambodia that immersed visitors in the essence of the season. As part of the transformation, we introduced an innovative display featuring an acrylic case filled with hay. This creative setup served as a platform to showcase our stunning raffia products, drawing attention to their natural textures and intricate craftsmanship.
To further enhance the coastal vibe and evoke a beachside atmosphere, we strategically placed beach chairs and a surfboard within the store. These elements transport customers to a sun-kissed paradise. The combination of the raffia products, hay-filled display, beach chairs, and surfboard formed a cohesive and visually captivating experience that celebrated the spirit of summer.
We brought the festivities of our Summer 2023 collection celebration to Bali, Indonesia this time, creating a delightful beachside experience for our stylish friends at the Azure Beach Restaurant in Denpasar.
The pristine white sands and breathtaking azure waters provided the perfect backdrop for our Summer 2023 collection, especially the raffia range, exuding a sense of effortless summer chic and ease.
Who Wore What
At the event, everyone in attendance showcased their individual style by putting their own spin on the CHARLES & KEITH woven accessories. The versatility of these pieces was evident, appealing to everyone regardless of their style preferences.
Elizabeth Rahajeng
Content creator Elizabeth Rahajeng knows how to make a statement by pairing the striped handle raffia tote bag and espadrille wedges with a black dress. The light neutral tones of the accessories create a striking contrast, allowing them to stand out effortlessly.
Putu Tania Lita Devi
Summer is the perfect season to rock a cute little cut-out dress, just like the one seen on content creator Putu Tania Lita Devi. She elevates her look by accessorising it with a raffia tote bag, exuding a resort chic vibe.
Maria Rahajeng
In contrast to her sister Elizabeth Rahajeng's style, Maria opts for a cute sleeveless white dress paired with matching thong sandals, creating a clean and elegant look. To complete her outfit, she reaches for the Ida knitted sculptural tote bag, whose practicality makes it the perfect beach companion.
Anita
As seen on content creator Anita, the Ida knitted sculptural tote bag and espadrille thong sandals from our Summer 2023 collection make the perfect duo, complementing each other flawlessly and serving as fantastic vacation essentials.
Ica
To add a vibrant touch to her white crop top and slit skirt co-ord, model Ica completes her outfit with the pink Charlot raffia chain strap bag.
Jasmine Nadiko
Content creator Jasmine Nadiko stands out from the crowd with her chic denim co-ord, keeping cool in the summer heat. To complete her stylish ensemble, she chooses the Ida tote bag and espadrille thong sandals in classic black, adding a cool edge to her look.
Bella Clarissa
Denim on denim is making a comeback in style, as evident from both Jasmine Nadiko and Bella Clarissa's fashion choices. Like Jasmine, Bella also opts for the Ida tote bag and espadrille thong sandals to complete her look with a touch of elegance.
Eilene
Content creator Eilene creates a polished and refined summer look through careful coordination. She starts by matching the colour of her shoes to her dress, ensuring a harmonious blend. Furthermore, she cleverly matches the texture of her shoes to her bag and hat, achieving a visually consistent and effortlessly chic appearance.
Ida Ayu Maha
A crop top and slit skirt co-ord is the perfect summer staple. To add a touch of elegance to her look while maintaining comfort, Ida Ayu Maha accessorizes with tall espadrille wedge sandals — they are an excellent choice for navigating sandy terrains with ease.
